The best way to get your way with others is through words. With words you could make them agree to your perspective, get whatever you want and sell anything under the sky. Carefully chosen words interwoven in a written page has powers to move mountains. Though not literally but it can surely create interest in your content and can also generate the wanted emotion which is expected from that particular copy.
Words can generate power, to influence people’s emotional responses to written content, on a webpage or a sales letter. It has an enormous capability to convince and convert readers to your product or service.
Words can be used create impressions, images and expectations. Words help to build psychological connections and influence the way we think. As thoughts determine actions, there is a strong connection between the words we use and the results we get.
Words that are poorly chosen can kill enthusiasm, impact self-esteem, lower expectations and hold people back. And words that are well chosen can motivate, offer hope, create vision, impact thinking and alter results.
One of the major considerations while using words must be how to achieve the most impact upon your audience. If the desired effect is not achieved by the chosen words then it doesn’t make sense in writing them
Prem, what you proclaim with well chosen words, I would rather portray that complete power with sound, leaders who understood the power of sound, which includes modulation of words and emotions have always (mis)used it to their absolute advantage..
I think an ode to sound is also needed..
Nice post..